About
Woohee is a New York–based UX designer with a background in advertising strategy. She built a strong foundation in strategy and storytelling at Leo Burnett and Havas, working with clients such as JTI and Samsung. This experience shaped her ability to work within constraints and change, using limitations as a direction to arrive at the most optimized solutions.
One unique aspect of her background is having three families—a biological family in Korea and two host families she lived with during exchange years in Ohio and Georgia. Living across different states and households sparked her curiosity about how culture and lifestyle quietly influence behavior. That perspective carries into her work, where she designs intuitive experiences by accounting for cultural context, accessibility needs, and the different ways people navigate systems.
Experience –
Code and Theory | 08.2025 -
Experience Design Fellow
The Glimpse Group | 04.2025 - 07.2025
Glimpse Student Scholar
Kim’c Market | 02.2025 - 04.2025
UX Consultant
Leo Burnett | 11.2021 - 07.2024
Account Manager
Assistant
Education –
New York Institute of Technology
M.A. UX/UI Design and Development
Pennsylvania State University
B.A. Advertising
B.A. Women’s Studies
Certificate in Diversity Studies
Recognition
UX Design Award
New Talent Nomination 2025
New Talent Nomination 2023
Red Dot Award
Junior Winner 2023
Cannes Future Lions
Winner 2023
D&AD New Blood
Portfolio Winner 2023
Wood Pencil 2023
Young Ones One Show
Merit 2023
Young Ones ADC
Merit 2023
Shortlist 2023
Young Ones Portfolio
Shortlist 2023
iF Design Award
Shortlist 2023