ABOUT

Woohee is currently an experience designer at Code and Theory, designing across industries and brands. As a former ad strategist, she has a strong foundation in storytelling and analytical thinking.

A fun fact about Woohee is that she has three families—a biological family in Korea and two host families she lived with during exchange years in Ohio and Georgia. Living across different states and households sparked her curiosity about how culture and lifestyle quietly influence behavior. That perspective carries into her work, where she designs intuitive experiences by accounting for cultural context, accessibility needs, and the different ways people navigate systems.

EXPERIENCE

Code and Theory
Associate Experience Designer
2026 -

Experience Design Fellow
2025 - 2026

Leo Burnett

Account Manager
2022 - 2024

Assitsant
2021 - 2022

Havas
Account Executive Intern
2021

EDUCATION

New York Institute of Technology
M.A. UX/UI Design and Development

OpenLearn Academy
Certificate in Advertising & Interaction Design

Pennsylvania State University
B.A. Advertising
B.A. Women’s Studies
Certificate in Diversity Studies

RECOGNITION

UX Design Award
New Talent Nomination 2025
New Talent Nomination 2023

Red Dot Award
Junior Winner 2023

Cannes Future Lions
Winner 2023

D&AD New Blood
Portfolio Winner 2023
Wood Pencil 2023

Young Ones One Show
Merit 2023

Young Ones ADC
Merit 2023
Shortlist 2023

Young Ones Portfolio
Shortlist 2023

iF Design Award
Shortlist 2023