Woohee Byun
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Risk Detector


Making risk tangible trough Allstate microsite with data-driven storytelling and API-connected design that predicts potential danger in advance.







TEAM
Jaeyeon Hwang, Uijin Yang, Myeongyun Hong
ROLE
Strategy, copywriting, UX design
DURATION

8 weeksRECOGNITION

ANDY Awards, Young Ones ADC, iF Design Award

PROBLEM
Half of Millennials and Gen Z are not only unaware of what insurance plan to purchase but also don’t have suitable insurance for themselves.
OUTCOME
A microsite to connect with potential customers and boost awareness on the importance of insurance plan by warning users of risks they might face by accessing their social media.





FINAL DESIGN

Instagram API Integration


When logging into Risk Detector, posts on personal accounts are automatically imported and analyzed. Detailed data such as photos, videos, captions, locations, and hashtags are included.

Personalized Risk Factor
The top 5 risk factors based on users’ Instagram posts come up with a percentage of each.




Precaution


To highlight the expected risk and prevent it, Allstate offers a recommended insurance plan that is customized for each user profile









USER RESEARCH

Young generation are unaware of the importance of insurance

According to AIG Life Insurance, half of Millennials and Gen Z are not only unaware of what insurance plan to purchase but also don’t have suitable insurance for themselves.






INDEX SYSTEM ANALYSIS

How does the insurance system work?

I have looked into the current index system of insurance company - how they evaluate users by different variables. Based on personal and economic variables of a user, they analyze the insurance loss and create a personalized plan for customers.






COMPETITIVE ANALYSIS

Why today’s insurance companies don’t resonate with young generations

While competitors offer basic alerts and tracking, none provide truly personalized insights based on user patterns. As people are living in a world of uncertainty and insecurity, reactive follow-up actions by insurance companies are not enough for Millennials and Gen Z.





OPPORTUNITIES UNCOVERED

Beyond alerts: The case for predictive, personalized safety

Risk Detector fills the gap identified from competitive analysis by offering tailored, proactive updates based on location, time, and social behavior.






    IDEATION

    Instagram as a tool to bridge the gap between AllState and customers

     Proactive risk assessment can be used to warn users before any dangerous situation happens. It can ultimately reduces trust issue between AllState, an insurance company, and young generations.

    By using Instagram API, Allstate is capable of obtaining user information (location, time, activities) and providing accurate data solely back to them.






    WIREFRAMES

    Designing the Flow of Safety

    These wireframes were designed to simulate the actual journey a user would take—from connecting their Instagram data to receiving personalized risk predictions. Each screen reflects a step in the flow, allowing us to validate core interactions and ensure a seamless, intuitive experience. By aligning wireframes with the user’s mental model, we prioritized trust, clarity, and urgency throughout the design.






    DESIGN EXPLORATION

    Iteration based on mentor feedback

    We have explored various designs for a key screen to set a theme for an entire app. While we weren’t able to conduct user testing due to the limited timeframe, we constantly got from a mentor / working professional to develop into more intuitive and organized design.









    SOLUTION

    A Predictive Tool That Helps Users Understand Hidden Risks in Daily Routines

     Risk Detector bridges the gap between user behavior and safety awareness by translating everyday patterns—location, time, and activity—into actionable risk insights. By integrating data from social activity and location trends, the system offers personalized updates and predictive alerts, empowering users to make informed decisions and feel more in control of their environments.
















    BRANDING

    Building a brand identity

    We created a comprehensive design system that goes beyond what is used in the final design.








    OUTCOME & IMPACT

    Where It Landed

    The project ‘Risk Detector’ was recognized by numerous awards including iF Design Award, Young Ones ADC, and ANDY Awards. Not only this project well-followed the branding and design guidelines of Allstate, but it tackled the core reason of increasing uninsured rate - lacking trust in current insurance system.


    REFLECTIONS

    What did I learn from this project?

    Designing for impact in a single session
    This project taught me the unique power of a well-crafted microsite—how a one-time experience can deliver lasting value. Unlike apps that build habits over time, microsites must quickly capture attention, communicate meaning, and leave users with something worth sharing. I learned to think like a campaign strategist and a designer—making the experience not only intuitive, but also emotionally resonant and socially shareable. The goal wasn’t just usability, but memorability.

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      ©Woohee 2025