Bits and Pieces
Originally from Seoul and now based in New York, I’m a UX designer who bridges creative vision with systems thinking.
Before entering product design, I worked at Leo Burnett and Havas—crafting campaign ideas that connected people and brands. That background shaped how I see design today: as a balance between the big picture and the fine details, between storytelling and structure.
I design flows that move with intention—every interaction is considered, and data and rationale back every decision. My process blends empathy, logic, and adaptability to create experiences that feel as natural as they are intentional.
Recognized by Red Dot, Cannes Future Lions, Young Ones, and D&AD, I continue to design with curiosity, purpose, and a belief that good design should always feel fluid and human.
Work Experience
Code and Theory | 08.2025-
Experience Design Fellow
The Glimpse Group | 04.2025 - 07.2025
Glimpse Student Scholar
Leo Burnett | 11.2021 - 07.2024
Account Manager
Assistant
Education
New York Institute of Technology
M.A. UX/UI Design and Development
Pennsylvania State University
B.A. Advertising
B.A. Women’s Studies
Certificate in Diversity Studies
Recognition
UX Design Award
New Talent Nomination 2025
New Talent Nomination 2023
Red Dot Award
Junior Winner 2023
Cannes Future Lions
Winner 2023
D&AD New Blood
Portfolio Winner 2023
Wood Pencil 2023
Young Ones One Show
Merit 2023
Young Ones ADC
Merit 2023
Shortlist 2023
Young Ones Portfolio
Shortlist 2023
iF Design Award
Shortlist 2023